Gracin Johnson


Address: 1661 Ursa Major Drive, Myrtle Beach, South Carolina 29575; (864) 814-9917


EDUCATIONAL BACKGROUND                                                                      

Clemson University, Clemson, SC  

December 2016                                                                 

Bachelor of Arts Political Science

Bachelor of Arts Communications


Marketer at Coastal Carolina Athletics, Conway SC

August 2017- Present  

  • Maintain social media platforms for 19 Division 1 sports and main Coastal Athletic pages. 
  • Maintain and promote "Chauncey's Kids Club," a program with over 254 youth and parents. Create consistent outreach through MailChimp campaign, events, and social media. 
  • Developed and implemented team-focused social media campaigns through video, social, and events. Campaigns included "More Than a Number" videos, loyalty program for students, and student-athlete Instagram story takeovers. 

Content Marketer at LHWH Advertising and Public Relations, Myrtle Beach SC  

January 2017- August 2017                                                

  • Create and maintain social media platforms for LHWH: developed strategy, content and campaigns to increase followers

  • Increased LHWH’s social media engagement by 35% in one month

  • Create and help maintain social media for Family Kingdom

  • Increased Family Kingdom’s Instagram engagement from 0 to 480 in two weeks

  • Aid in media outreach and follow-ups regarding client events and happenings

  • Help create and edit press releases and media alerts for numerous clients

Clemson Football Assistant, Clemson SC                                              

August 2014- December 2016  

Assistant to Coach Brad Scott, Assistant Football Athletic Director

  • Communicated with fans and media to promote upcoming events, games, outings, etc.

  • Helped direct events including Fan Day, Youth Day, Junior Day and several summer camps

  • Conducted athletes’ parent/family outreach to help ease concerns and answer questions

  • Communicated with recruits regarding events and documentation deadlines

  • Facilitated in game day proceedings

Communication Manager and Sales Associate at Watson Furniture, Chesnee SC     

Summer 2014

  • Focused and developed technological advancements and uniform organization across store locations

  • Worked with customer relations via social media outlets

  • Communicated with customers daily regarding sales and delivery services


Communication Intern at Grace Church, Greenville SC                                    

Summer 2016

  • Helped manage church-wide and multicampus blog and social media pages

  • Wrote and published sermon recaps

  • Aided in maintaining church-wide communication: bulletins, brochures and new series announcements

Communication and Press Intern at US Senator Tim Scott’s office, Charleston SC and Washington DC            

Summer 2015- 2016

  • Coordinated with media and campaign offices for events including Presidential Town Halls, speaking engagements and student rallies

  • Worked with communication team to ensure efficiency and structure throughout the office, staff and volunteers.

  • Updated and managed social media sites

  • Aided in media response and outreach

  • Reviewed local and regional media reports for mentions and helped create staff-wide newsletters

  • Communicated political stances to constituents

  • Improved consistency throughout offices to ensure involvement in current district happenings and events

Intern at US Congressman Jeff Duncan’s office, Anderson SC                    

Summer 2015

  • Updated and managed social media

  • Wrote condolences and casework update letters

  • Corresponded with local media regarding political views and responses

Writer at The Odyssey Online, Clemson SC

Winter 2015- Summer 2016

  • Published several articles that received over a thousand social media shares

  • Featured on Fox Carolina for an article written about small business’ impacts on economy


  • Adobe Suite (Photoshop, Illustrator, Lightroom and InDesign)

  • Microsoft Office (Word, Excel, PowerPoint)

  • Google (Documents, Sheets, Drive)

  • Google Local SEO ( My Business listings)

  • Social Media Management (Hootsuite and Rival IQ)

  • Public Relations (Constant Contact)